Let's talk P R I N T //
Updated: May 1, 2020
Your invitation is the first impression, and besides giving your guests the necessary information, the appearance should instantly tell them something about the style of the wedding. Together with the wording, the printing technique creates a sneak peak and launch anticipation as guests starts planning their attendance.
There is serveral techniques to choose from, so we've made a list of the most quintessential printing options:
1. LETTERPRESS Letterpress is the uncrowned queen of stationery options, and a timeless expression of luxury. The design is made into a plate that is literally pressed into the paper. This technique requires high quality heavy paper, preferably cotton, and each color requires its own plate. It is a craft, and quite costly due to the time and materials needed, but the product is nothing short of a tactile masterpiece //
2. EMOSSING (BLIND LETTERPRESS) Just like letterpress, an impression is stamped into the paper, creating an imprint. Unlike letterpress there is no ink, and therefor no color. It can also be pressed upwards, to create a raised indentation. This style works best with patterns, bolder types and uncomplicated details like a monogram. Lineweight and level of detail plays a big part and the paper needs to be of high quality and tickness for this method to work. The result is delicately understated and gives great dimention to the invitation //
3. FLAT / DIGITAL PRINTING The most common style of printing, where digital files are either inkjet or laser printed onto paper. It has the endless choice of color matching, and leaves a flat impression on the paper. Most types of paper can be used, and it is the option that works with the widest variety of artwork and fonts. Advanced typestyles, detailed illustrations, and textural effects like watercolor can only be done with digital printing. This method is also the most cost and time efficient option and creates most freedom in terms of design //
Digital white: Originally printers did not print in white ink, as the lack of ink on white paper 'created' the white. But white ink on colored paper has recently become a major trend in invitation design, and creates a beautiful effect. It is a little more pricey than traditional flat printing, but creates a modern expression with a touch of luxurious minimalism.
Digital foiling: This type of printing uses heat to adhere foil to paper. The design is first laserprinted onto the paper, and then the foil is added. Unlike staped foil, a plate is not neccesary, but digital foil is completely flat and the detail is less crisp.
4. FOIL STAMPING In terms of method, this is similar to letterpress. A plate with the design is stamped into the paper, but foil replaces ink and is heated for application with pressure. A very glossy print style, with a big impact, that can be used on a great variety of paper. This is maybe the most expensive option, but the grand effect is undeniable and has been a major trend the past few years //